Data protection
Unless otherwise stated below, the provision of your personal data is neither required by law nor contractually, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided during subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring trouble-free operation of our website and in improving our offering.
Contact
Responsible person
Contact us if you wish. The person responsible for data processing is: Mr. Kai Fröhlich
Initiative contact from the customer via email
If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves to process and answer your contact request.
If the contact is used to carry out pre-contractual measures (e.g. advice if you are interested in buying, preparing an offer) or concerns a contract that has already been concluded between you and us, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact.
If the contact is used to carry out pre-contractual measures (e.g. advice if you are interested in buying, preparing an offer) or concerns a contract that has already been concluded between you and us, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR. If contact is made for other reasons, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR. We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Customer account / orders
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. Your customer account will then be deleted.
Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
Advertising
Use of the email address to send newsletters
Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.
Use of the email address to send direct mail
We use your email address, which we received as part of the sale of a good or service, to electronically send advertising for our own goods or services that are similar to those that you have already purchased from us, to the extent that you do so have not objected to use. Providing the email address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided in the promotional email. There are no costs for this other than the transmission costs according to the basic tariffs.
Shipping service provider/merchandise management
Passing on the email address to shipping companies for information about shipping status
We pass on your email address to the transport company as part of the contract processing, provided you have expressly agreed to this during the ordering process. The purpose of the transfer is to inform you by email about the shipping status. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Use of an external merchandise management system
We use an inventory management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
ViA-Online GmbH, Kimplerstrasse 296, 47807 Krefeld
transmitted.
Using IMMEDIATELY
We use the payment service provider SOFORT GmbH, (Theresienhöhe 12, 80339 Munich, Germany; "SOFORT") to process payments on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data processing serves the purpose of being able to offer you various payment methods through payment processing via the payment service provider SOFORT. If you have chosen the payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR. Further information on data processing when using the payment service provider SOFORT can be found at https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/ (https://www.sofort.com/1.0 /shared/content/legal/terms/de-DE/SOFORT/) and https://www.klarna.com/sofort/ (https://www.klarna.com/sofort/).
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of the cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to fully use all of the functions of this website.
You can find out how you can manage cookies in the most important browsers (including deactivating them) using the links below:
Chrome: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09 (https://support.microsoft.com /de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09)
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne)
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/ safari/manage-cookies-and-website-data-sfri11471/mac)
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on Section 25 Paragraph 2 TTDSG. Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
Analysis / advertising tracking
Use of Google Analytics
On our website we use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The following information can be collected, among other things: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you visit our website). website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and web beacons that enable analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
You can prevent Google from collecting the data generated by Google Analytics and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de (https://tools.google.com/dlpage/gaoptout?hl=de)
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt out on all systems and devices you use for this to be effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics (javascript:gaOptout()).
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) or at https: //www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and at https://policies.google.com/technologies/cookies?hl= de (https://policies.google.com/technologies/cookies?hl=de).
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
You can deactivate personalized advertising for you in Google's advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de)
Alternatively, you can prevent third parties from using cookies by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/). and implement the further information about the opt-out mentioned there. You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)
Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The data processing serves the purpose of renting out advertising space on the website and targeting website visitors with interest-based advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising ads from the Google Display Network. Google uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation. You can permanently deactivate Google's use of cookies by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de (https: //support.google.com/ads/answer/7395996?hl=de). Alternatively, you can prevent third parties from using cookies by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/). and implement the further information about the opt-out mentioned there. Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ (https://www.google.com/policies/technologies/ads/) and https:// www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)
Rights of those affected and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.
Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Articles 15 to 20 of the GDPR: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as to processing for the purpose of direct advertising.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 Letter f of the GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.
last updated: July 13, 2023
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring trouble-free operation of our website and in improving our offering.
Contact
Responsible person
Contact us if you wish. The person responsible for data processing is: Mr. Kai Fröhlich
Initiative contact from the customer via email
If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves to process and answer your contact request.
If the contact is used to carry out pre-contractual measures (e.g. advice if you are interested in buying, preparing an offer) or concerns a contract that has already been concluded between you and us, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact.
If the contact is used to carry out pre-contractual measures (e.g. advice if you are interested in buying, preparing an offer) or concerns a contract that has already been concluded between you and us, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR. If contact is made for other reasons, this data processing is carried out on the basis of Article 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR. We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Customer account / orders
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. Your customer account will then be deleted.
Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
Advertising
Use of the email address to send newsletters
Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.
Use of the email address to send direct mail
We use your email address, which we received as part of the sale of a good or service, to electronically send advertising for our own goods or services that are similar to those that you have already purchased from us, to the extent that you do so have not objected to use. Providing the email address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided in the promotional email. There are no costs for this other than the transmission costs according to the basic tariffs.
Shipping service provider/merchandise management
Passing on the email address to shipping companies for information about shipping status
We pass on your email address to the transport company as part of the contract processing, provided you have expressly agreed to this during the ordering process. The purpose of the transfer is to inform you by email about the shipping status. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Use of an external merchandise management system
We use an inventory management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
ViA-Online GmbH, Kimplerstrasse 296, 47807 Krefeld
transmitted.
Using IMMEDIATELY
We use the payment service provider SOFORT GmbH, (Theresienhöhe 12, 80339 Munich, Germany; "SOFORT") to process payments on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data processing serves the purpose of being able to offer you various payment methods through payment processing via the payment service provider SOFORT. If you have chosen the payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR. Further information on data processing when using the payment service provider SOFORT can be found at https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/ (https://www.sofort.com/1.0 /shared/content/legal/terms/de-DE/SOFORT/) and https://www.klarna.com/sofort/ (https://www.klarna.com/sofort/).
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of the cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to fully use all of the functions of this website.
You can find out how you can manage cookies in the most important browsers (including deactivating them) using the links below:
Chrome: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09 (https://support.microsoft.com /de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09)
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne)
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/ safari/manage-cookies-and-website-data-sfri11471/mac)
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on Section 25 Paragraph 2 TTDSG. Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
Analysis / advertising tracking
Use of Google Analytics
On our website we use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The following information can be collected, among other things: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you visit our website). website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and web beacons that enable analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
You can prevent Google from collecting the data generated by Google Analytics and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de (https://tools.google.com/dlpage/gaoptout?hl=de)
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt out on all systems and devices you use for this to be effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics (javascript:gaOptout()).
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) or at https: //www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and at https://policies.google.com/technologies/cookies?hl= de (https://policies.google.com/technologies/cookies?hl=de).
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
You can deactivate personalized advertising for you in Google's advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de)
Alternatively, you can prevent third parties from using cookies by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/). and implement the further information about the opt-out mentioned there. You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)
Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The data processing serves the purpose of renting out advertising space on the website and targeting website visitors with interest-based advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising ads from the Google Display Network. Google uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation. You can permanently deactivate Google's use of cookies by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de (https: //support.google.com/ads/answer/7395996?hl=de). Alternatively, you can prevent third parties from using cookies by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/). and implement the further information about the opt-out mentioned there. Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ (https://www.google.com/policies/technologies/ads/) and https:// www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)
Rights of those affected and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.
Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Articles 15 to 20 of the GDPR: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as to processing for the purpose of direct advertising.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 Letter f of the GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.
last updated: July 13, 2023
